Anne Geddes

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Anne Geddes is an Australian-born photographer, clothing designer and businesswoman who now lives and works in New Zealand. She is known for her stylized depictions of babies and motherhood. Typical images show babies or young children dressed as fairies and fairytale creatures, flowers, or small animals. She has described herself as "a baby freak."

Geddes' books have been published in 83 countries. According to Amazon.com she has sold more than 18 million books and 13 million calendars. In 1997, Cedco Publishing sold more than 1.8 million calendars and date books bearing Geddes' photography. Her debut book, Down in the Garden, made it to the New York Times Bestseller List. Her books have been translated into 23 different languages.

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Geddes became a photographer at age 25. She had always had an interest in babies in general, but the schools she attended did not offer photography classes. She chose babies as her subject because of her love of them. "I had seen the way children and babies were generally being photographed. It just didn't seem realistic to me that people took their children along to photographic studios all dressed in their Sunday best, photographs that didn't really show the personality of the child."

Geddes believes that "emotional content is an image's most important element" and that people are drawn to her work because of its simplicity and personality. She prefers black-and-white photography to color photography. She prefers the black-and-white scheme because she feels that colour distracts from the image and the natural beauty of life.

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Updated16.05.2013 - 15:59